TV FOR CHANGE

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Wednesday, May 20, 2009

NATURE INC. RETURNS TO BBC WORLD NEWS ON WORLD ENVIRONMENT DAY

“The root of the word ‘economy’ is ‘ecology’, perhaps it’s all turning full circle?”
Nature Inc., the ground-breaking series that puts a price-tag on environmental services such as forests and wildlife, makes its return to the BBC World News schedule on World Environment Day (June 5, 2009) for six weeks.

Sponsored by Audemars Piguet, the luxury Swiss watchmaking company with a strong environmental record, supported by SDC and the Convention on Biological Biodiversity, the dev.tv series kicks off with Natural Prevention—a reckoning of how an investment in natural barriers such as marshes and mangroves to tsunamis and hurricanes can save billions of dollars as well as thousands of lives.

The second programme, Doing What Comes Naturally features the benefits that can be derived from copying nature’s inventions for commercial ends:  everything from sharks to sponges to brittle fish.

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