Friday, October 15, 2010


LONDON/GENEVA – 15/10/10:  Airing first this weekend on BBC World News to 300 million TV homes are the first in a series of eight public service announcements (psas) pinpointing the role of nature in supporting the global economy.
The broadcasts start as thousands of decision makers assemble in Nagoya, Japan, from 18 to 29 October for the 10th UN Convention on Biological Diversity meeting to agree a new plan on how to reduce the mounting pressures on the planet’s biodiversity.
The annual economic cost of biodiversity loss and ecosystem degradation has been estimated at up to US$4.5 trillion, equivalent to 7.5% of world GDP.

‘The NATURE of Sustainability’ 8 xs 1’ 45” psas are supported by the German company BASF. Instalments show how the poor management of nature’s assets are leading to the decline in bees, destruction of corals and threatened extinction of wild plants and animals.

“Each story also emphasises authentic developments where business, communities and some governments, are waking up to the threats to profits and livelihoods and seeing new opportunities,” says producer, Robert Lamb. “These range from assistance to tropical forest nations to keep trees standing, conserving invaluable watersheds, creating high-tech green jobs, restoring mangroves and other wetlands.”

The 2010 survey of 1,200 CEOs conducted by Pricewaterhouse Coopers reports that around half of all CEOs in Latin America and Africa are concerned that biodiversity loss will adversely affect their companies’ growth prospects.
The psas draw on footage – updated and added to – from Nature Inc., the ground-breaking 12 part half hour series first shown on BBC World News that demonstrates how environmental services contribute, according to one estimate, more than US$60 trillion to the world GDP. 

Also by the same Planet playing now on BBC World News are the EDF-sponsored ‘World Eco Diary’ and the Shell-supported World Challenge which gives viewers an opportunity to nominate and vote for their favourite sustainable development enterprises.
The team that made these programmes have also made the videos for the Convention on Biological Diversity and the UN Environment Programme in support of the 2010 International Year of Biodiversity. “Our crews have been present at most of the key events and conferences leading to Nagoya,” says Bernard Robert-Charrue, managing director of the Geneva based non-profit company. “We’ll be drawing on that footage and experience when we return next year with a new series of Nature Inc.”

For further information contact:

Marina Wutholen
.(JavaScript must be enabled to view this email address)
Tel +41(0)22 909 12 40

Robert Lamb
Tel.: +44 20 8348 5582
Mob.: +44 796 8800001

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